OMW has occasionally passed along word that FOX’s local stations division, now under the management of FOX News Channel chief Roger Ailes, would mold the O&O’s local newscasts in the style of FNC. It looks like it’s starting to happen.
The TVNewser blog reports on a major rebranding at FOX’s O&O flagship station, WNYW/5 in New York City. Along with a new searchlight-laden logo that apes the style of FNC, the station is using FNC-style graphics for its news shows, and is even using the slogan: “The Most Powerful Name in Local News”, a copy of the cable network’s long-time slogan.
TVNewser says it’s getting word that the new look and branding has spread to FOX O&O’s in Tampa, St. Louis and Memphis, among other markets, and could be headed for Boston next, at O&O WFXT/25.
We bring all this up, of course, because the network owns WJW FOX 8 here in the Cleveland market. It appears at some point, FOX 8 will proclaim itself “The Most Powerful Name in Local News” and take on some of the cosmetic changes outlined above. We don’t know if the FOX O&Os will go as far as Sinclair did, adding canned conservative commentary to its local newscasts, but…changes are definitely in the cards for the local FOX O&O’s…
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