The rumblings started popping up online this morning, and it now appears to be official: Phoenix rock station KDKB/93.3 is flipping formats a week from Friday, and the new format is likely to be in Spanish.
The station has wiped out its website and tells listeners:
WE THANK YOU FOR 35 YEARS…
TUNE IN 93-3 FRIDAY MORNING SEPTEMBER 15TH AT 9:33 A.M…
WE’LL ANNOUNCE OUR NEW FORMAT…
And something that would seem to confirm the rumors, the message is immediately repeated on the web page…in Spanish.
Since this is not Arizona Media Watch, we should probably tell you that we’re posting this because the move apparently displaces Cleveland radio veteran Ruby Cheeks, who held down middays on the Sandusky-owned rock station. (That’s Sandusky – the radio company, not Sandusky – the home of Cedar Point.)
Ruby, who is best known here for her stint at rock WMMS/100.7, also did talk radio on the old 3WE before it became today’s WTAM/1100.
Her KDKB bio, which we fished out of the Google cache, says she was “coaxed out of radio retirement” to join the Phoenix station – after an off-air job with Premiere Radio Networks.
We don’t know if this is the end of the road for Ruby in Phoenix, as other stations in that market have recently made changes that involve moving to other frequencies and owners. And even if not, she could pop up somewhere else…
Speak Your Mind