Almost as quickly as it entered the Cincinnati market, Entercom is leaving.
The Philadelphia-based group is initiating a trade with Bonneville, and that company picks up the newly-reformed Entercom cluster in Cincinnati: rock WUBE, country WYGY, hot AC WKRQ and alt-rock WSWD. Bonneville also gets three Entercom stations in San Francisco.
We’ll have to go back into our archives to remember which of those stations came from Entercom’s initial purchase of the CBS Radio cluster in the Queen City, and which came in that trade from Cumulus. We’d have to track the frequencies, as the calls and formats have moved around so many times it even makes US dizzy.
The move allows Entercom to re-enter the San Francisco market.
Bonneville is the broadcasting arm, of course, of the Salt Lake City-based Mormon Church. It has no other Ohio operations…
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