It’s not often that a major market sports station becomes the second affiliate for radio broadcasts of a Single-A minor league baseball team, but it’s just happened in Cleveland.
The Lake County Captains have announced that Salem sportstalker WKNR/850 Cleveland will broadcast 120 games of the popular Eastlake-based minor league team in the 2006 season. It will not be the flagship station. That honor goes to Willoughby’s WELW/1330, which has broadcast the team since it began play in Lake County. WELW will continue to air all 140 of the team’s games, will originate the coverage, and play-by-play announcer David Wilson will be in his fourth season as the team’s radio voice. The Captains are the Indians’ “high-level A” affiliate.
OMW’s generally thought that more play-by-play is better for a sports station, and WKNR hasn’t had many “lakefront” (so to speak) PBP contracts. By far, WKNR’s biggest contract is as the Cleveland home of Ohio State sports, and it also carries Cleveland State games. While we’re generally a fan of minor league baseball (including Akron’s own Aeros), we’re not sure how it looks for a top 30 market sports station to “follow along” as an affiliate of a Single-A team, whose broadcasts are produced by a tiny suburban AM that can barely be heard outside Lake County at night. But…we will be listening, and we’re sure WELW does a fine job on the broadcasts.
One thing in WKNR’s favor – it’s at least better than infomercials or paid quasi-sports related programming in the evening hours and on weekends.
Speak Your Mind