Cincinnati Gets A New WIFE (Well, Sort Of)

Radio One is picking up a third station to add to its Cincinnati cluster. The urban broadcast giant reports the acquisition of WIFE(FM)/100.3 in Connersville IN, for a reported price of $18 million.

The station currently runs a country format, and serves the eastern Indiana area northwest of Cincinnati, with basically no appreciable signal in the Cincinnati area itself. That’ll change soon enough, as WIFE already holds a construction permit to move to a community of license of Norwood (a Cincinnati suburb), and its new signal will serve the Cincinnati metro area.

We don’t see any porcine creatures in the air, so we assume Radio One’s first move after lighting up the new CP will be to put a new format on the station. The calls will likely change at the same time.

In the Cincinnati market, Radio One owns urban WIZF/100.9 Erlanger KY (“The Wiz”) and operates urban talk WDBZ/1230 Cincinnati in an LMA with owner Blue Chip Broadcasting.

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