Cincinnati Road Trip

Well, it’s a virtual road trip to the Queen City, since a quick look at the OMW budget shows we can barely afford to leave the OMW World Headquarters…

STOP 1: Some changes at CBS Radio’s Cincinnati cluster, courtesy of Cincinnati Enquirer TV/radio columnist John Kiesewetter’s excellent blog…WKRQ/101.9 “Q102” programmer Patti Marshall ascends to OM of Q102 and sister alt-rocker WAQZ/97.3. Marshall keeps her Q102 programming duties, and Julie Evans slides into that chair at WAQZ from the promotions director’s seat.

On the TV side down in Cincy, Brian Giesenschlag moves from sports reporter to sports director at WXIX/19 “FOX 19”, replacing now-minor league baseball voice Dan Hoard. Giesenschlag and WXIX are looking for his replacement in his old gig.

STOP 2: As we mentioned earlier, Premiere Radio is debuting a new AC-focused morning show hosted by Whoopi Goldberg. We noodled through the unlikely chances for it to end up airing on Clear Channel’s hot ACs WMVX/106.5 (high-rated “Brian and Joe” in the way) and WKDD/98.1 (“Matt and Angela” also are not going anywhere).

If “Wake Up With Whoopi” ended up outside the Clear Channel AC/hot AC universe, CBS Radio’s WDOK/102.1 isn’t about to let go of Trapper Jack, and even a replacement of “Wilde and Fee” on WQAL/104.1 with a syndicated Premiere offering is unlikely.

As for Cincinnati, “Kiese” jumps in with a comment from WMVX’s sister station in Cincy, WVXM. “Mix” programmer “Bobby D” tells the columnist in an item this week – “The Whoopi show announcement yesterday was the first I heard of it. We are coming off 2 very strong ratings months and feel the more music in the morning angle is working very well for us.”

Across town in the Cincinnati Post, TV/radio columnist Rick Bird notes “Mix” Cincinnati’s mediocre morning drive ratings for the music-intensive show hosted by Mike Stevens, and says “many local radio observers” expect Whoopi to show up in Cincinnati in July…

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