Though we don’t yet have numbers out of affiliate WXRK/92.3 in the Cleveland market, CBS has put out some early ratings numbers for morning duo Opie and Anthony in other markets.
And it’s easy to see why CBS was quick to put the word out. O&A’s May ratings in markets such as New York City (WFNY/92.3), Boston (WBCN/104.1) and Philadelphia (WYSP/94.1) scored solid gains over what was turned in by David Lee Roth in his last month, April. For more complete numbers, check out FMQB.com, and an article by Reuters’ Sue Zeidler. (OMW isn’t sure we’re allowed to directly copy the actual numbers under Arbitron rules.)
Since DLR was basically getting beaten by anything more powerful than a travelers information station in his first month, it’s no wonder CBS is crowing about their FM talk morning numbers going UP for a change. You don’t take over morning drive radio in one month’s trends, but it was good news for them.
We don’t have a truck to hold all the caveats we have to give here, so just be aware that:
1) These ratings are being released by CBS Radio to the press.
2) They are just one set of monthly extrapolations out of rolling trend ratings. (That may not be such a bad thing, as we also got early trend numbers out of “Diamond Dave”.)
3) The numbers in the Reuters article are 18-34 persons only (though that is a target demo for O&A), and
4) The FMQB numbers include one hour of non-O&A programming in each market, as the duo’s CBS Radio show only lasts from 6-9 AM (Eastern).
We did note that some of Roth’s numbers in April appear to be at least up some from his horrid January start – though we don’t know how much of that was listeners hoping to hear him quit on the air. And the three markets in question, while also basically O&A’s largest markets, were also among their most popular cities in the team’s previous afternoon drive stint.
If we manage to get ahold of numbers for Cleveland, somehow, we’ll let you know…
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