Monday is the opening salvo for Premiere syndicated morning duo Bob and Tom in Cleveland, as they premiere on Clear Channel rocker WMMS/100.7 starting at 6 AM. (The graphic to the left is currently being featured on WMMS’ website.)
As we note that event, we’re reminded that it’s the very first time in WMMS’ long, historic run as a rock station that the morning show will not be produced locally.
We do seem to recall a brief run where the station’s “Wolf and Mulrooney” show was syndicated back to the duo’s former home market of Albany NY (we think that’s what it was, any corrections appreciated). But it’s the first time in WMMS’ rock history that the morning show won’t originate at the station…
UPDATE: 6/25/06 7:05 PM – We’ve stumbled onto this article by former ‘MMS PD and Cleveland Free Times contributor John Gorman (pictured) – on what appears to be a new website called “Cleveland Current”.
Gorman says that – as per massive speculation – WTAM afternoon driver Mike Trivisonno “was considered” for the WMMS morning drive slot, but that he supposedly asked for “major bucks and no-cut guarantees” that Clear Channel wasn’t willing to give him. The programmer-turned-radio columnist also says that “in-house research showed (Triv) had a fighting chance” to up WMMS’ morning drive ratings.
Though Gorman notes that two of WMMS’ string of 12 morning shows actually were initially piped in from out of the market – Jacksonville FL’s Dick Dale and Albany NY’s “Wolf and Mulrooney” – both were physically moved to WMMS, and then sent back down the line to their former home stations.
The Bob and Tom premiere will mark the first time that WMMS has ever used a show that was either not based here, or was not hired with the intention to eventually be based here. And it is certainly the first nationally syndicated WMMS morning entrant, ever…
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