BREAKING NEWS: Beck to 103.9 Columbus on Monday

Premiere syndicated host Glenn Beck is apparently not even missing a day on the air in the Columbus market.

The very day his program last aired on Clear Channel talk WTVN/610, Beck’s website is announcing his move in the market Monday to North American Broadcasting adult hits WTDA/103.9 “Ted FM”.

Well, maybe it’s not announcing it exactly like that, as we quote the site:

Attention Fans from Columbus, OH:

THANK YOU! Because of your support and loyalty, we’ve found a new radio home in Columbus, OH.

Starting on Monday morning, tune in to 103.9 FM to hear the Glenn Beck Program from 10am-1pm every weekday!

You’ll notice that Beck’s site does not say “Tune to ‘Ted FM'” or reference anything but the new affiliate’s frequency.

Just how long will the adult hits format last on 103.9?

We point back to now-10 month old rumors that WTDA was heading for an FM talk format, rumblings we dutifully passed along way back in March.

“Ted”, of course, has been airing Premiere’s “Bob and Tom” in morning drive for some time now. The addition of Beck, though a different kind of show, gives it a solid talk block from 6 AM to 1 PM.

Any move to FM talk by WTDA is complicated by the fact that Clear Channel has gobbled up a lot of the traditional/conservative shows for its new WYTS/1230. Perhaps 103.9 goes shopping for shows like Neal Boortz and other shows not cleared in Columbus?

It would appear, as a guess from This Space, that 103.9 picking up any of the liberal/progressive shows left behind by 1230 is not in the cards. We could be wrong.

As far we know, North American has no talk radio experience whatsoever, so we have nothing to go on. (For that matter, we can’t name any of the company’s stations outside Columbus, if they even have any.)

But it sounds like they may be mounting Ohio’s second new FM talk station, after Cumulus Cincinnati’s WFTK/96.5 “SuperTalk FM”.

Of course, the state’s very first FM talk outlet is Media-Com Akron market station WNIR/100.1 Kent, which has been yakking since the early 1980’s full-time – with midday host Howie Chizek taking the microphone back in 1973 (!!!).

But maybe WTDA can keep the “Ted FM” moniker, given the first name of the new Ohio governor…

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